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    Sony posts record sales, net profits

     

    Consumer electronics giant Sony reported record sales, with products such as its Bravia liquid crystal display (LCD) TVs, Vaio PCs and Cybershot digital cameras leading the way. The company reported record net profits as sales rose 9.6 per cent to 2.859 trillion yen (£13.5 billion).

    Sonys electronics division experienced a 10.2 per cent growth of sales, though not all products performed as well. Sales of rear projection TVs did not impress and the firm has planned to withdraw them from the market.


    The company will continue its development of organic light-emitting diode (OLED) technology which is brighter than current technology and provides energy savings. However, chief financial officer Nobuyuki Oneda said: "I do not see a rapid growth in production [of OLED TVs] in the future."

    While sales of the PlayStation 3 games console soared to an all-time high of 4.9 million units, they did not reach expectations.

    Rapid Electronics are one of the UKs leading suppliers of electronic components, electrical products, and industrial supplies to the Consumer Electronics sector.


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